Search Engine Optimization vs Search Engine Marketing

If you are not really familiar with the definition of terms of SEO and SEM, you can easily get confused and interchange both of the terms. In most cases, this confusion happens. The purpose of this article is to define both of the terms, and then compare them.

In general, search engine optimization versus search engine marketing is related to each other. But there are some certain denominations that they separately cover. Houston SEO is more of tactics on how to assist one’s site to be found on the search results of the search engines. On the other hand, SEM is more of search engine related services, paid listings and others.

SEO and SEMWhat is search engine optimization (SEO)?

SEO covers the tactics and strategies that are implemented for the website in order to rank on the major search engines, explained leading Houston SEO provider, OD Marketers (source: It helps boost the site’s chance of being found especially when the internet users will type your keywords on the search bar.

The main goal of SEO is to get a high rank for your site’s pages. The more the pages showing up on the 1st page of every search engine, like Yahoo, Google, Bing and etc., the higher the chances of getting website traffic. SEO is matter of organic ranking and results. The higher the organic results and ranking you have, there is a big tendency of cashing out from your website’s traffic.

What is search engine marketing (SEM)?

When you start with an SEO campaign, it does not end with that. You need to have a follow through in order to sustain the success of your site. SEM, as most experts say, is considered broader than SEO. In a way, it is a continuation of the SEO campaign plus the paid ads and stuff. SEM is more into researching and positioning your site. In most cases, you need to invest on paid listings in order for your site to get more exposure. SEO is more of free stuff but SEM delves more on the paid and the premium ones. Contact your local SEO expert for more info about this topic.

The ads and listings of SEM will help your site increase its conversion rate. If you are successful with these two, SEO and SEM, your site will surely be a cash cow.

In a broader sense, SEO is under the implementation of SEM. Houston SEO services is more of organic search engine results while SEM is focusing more on the advertising side. These two aspects of marketing could really help pick up your website if you know how to work on it. For example, if you have a site related to “cupcakes” and you will search this kind of keyword on the search engine, the ones that are appearing on the search results are your organic rankings. The ones that you see above, which are permanent and prominently displayed, are called the SEM results.

At the end of the day, search engine optimization versus search engine marketing is not competing against each other. This two should work hand in hand so that you can maintain the steady flow of traffic to your site. The more successful your implementation is the better for your site. To know more about how to rank your website check availability for SEO consulting.